See the Story Behind Our Sweet Potatoes
From soil to seed to harvest, we care a heck of a lot about our ingredients at every stage. It’s how we take care of our food. When we went searching for everyone’s favorite potato (of the sweet variety), we found ourselves in New Jersey — at Muzzarelli Farms.
Charlie Muzzarelli, co-owner of Muzzarelli Farms
Charlie Muzzarelli, co-owner of Muzzarelli Farms
Benefits, to Start
Both orange sweet potatoes and Murasakis (with the purple skins) are nutritional powerhouses.
Benefits, to Start
Both orange sweet potatoes and Murasakis (with the purple skins) are nutritional powerhouses.
Vitamin C
A real pal for immune systems with major vitamin C and a wide range of antioxidants
Beta-carotene
What makes it orange also magically turns into vitamin A in our bodies (good for your eyeballs)
Rich in iron
For run-a-marathon energy and healthy blood
Organic Is Really Freakin’ Important
It’s Rare…
Less than 1% of U.S. farmland is organic. Yep. One. Percent. Going organic takes time (three years to be exact) and money (think: major investment up front without getting premium pricing). It’s a big commitment.
We’re Creating More
Organic should be accessible, so we’re working with Muzzarelli Farms to transition their sweet potatoes to organic perfection. How? We help by paying organic prices during the transition period. Sweet.
We’re Creating More
Organic should be accessible, so we’re working with Muzzarelli Farms to transition their sweet potatoes to organic perfection. How? We help by paying organic prices during the transition period. Sweet.
It’s Rare…
Less than 1% of U.S. farmland is organic. Yep. One. Percent. Going organic takes time (three years to be exact) and money (think: major investment up front without getting premium pricing). It’s a big commitment.
Organic ingredients are better for us, and organic farming practices are better for our planet, too.
Organic ingredients are better for us, and organic farming practices are better for our planet, too.
Let’s Talk Regenerative Farming
For 25 years, the Muzzarelli family has been using sustainable farming practices – aka they love taking care of the Earth as much as we do.
Let’s Talk Regenerative Farming
For 25 years, the Muzzarelli family has been using sustainable farming practices – aka they love taking care of the Earth as much as we do.
Water Works
Muzzarelli Farms uses drip irrigation and recirculates their water, helping to conserve H20. We love to see it.
Waste Not, Want Not
Organic should be accessible, so we’re working with Muzzarelli Farms to transition their sweet potatoes to organic perfection. How? We help by paying organic prices during the transition period. Sweet.
Water Works
Muzzarelli Farms uses drip irrigation and recirculates their water, helping to conserve H20. We love to see it.
Waste Not, Want Not
About that cover crop: After the sweet potatoes are harvested, they plant another crop to prevent soil erosion. Come spring, they turn over the crop and use it as fertilizer. Bam.
FUN FACT: Regenerative practices mean more microorganisms are joining the symbiotic sweet potato party, and all this wildlife makes for looser, healthier soil.
Try It Yourself
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Good ingredients matter. Who farms them, where they’re grown, and what makes them better.